For a concept Flyt created a complete style guide for a brand, Ventur. Ventur is a space travel agency, created as a concept if commercial space travel would be a normality in our lives. Research was done to modern day commercial travel agencies as well as airline brands to try grasp the world of travel. For Ventur, Flyt tried to push towards an inspirational look and feel which inspires and touches our dreams to travel beyond earth.

There was preference for minimalism and inspirational design. Flyt spent time creating the brand, finding the right typography, colors; each aspect of importance for future use and ensured the style guide is legible. Mock-ups were also created for a website as well as stationaries and printed products.

This project is a great example of how you can build a brand, and how each aspect creates its identity. Also managing this identity and ensuring that the guidelines set by the brand are readable by all departments are main challenges. This project successfully represents the streamlined requirements when you want to achieve efficiency.